idk. u pick. Privacy Policy

idk. u pick. does not collect, sell or track any personal data. There is no account, no analytics, no advertising and no server of ours. What you put in the app stays on your phone and in iCloud, and, once you pair up, is shared with whoever joins through your invite link. This page explains exactly what that means.

Effective 2 October 2026 · Last updated 9 October 2026

Who is responsible

idk. u pick. is made and operated by Jakub Sůva, an individual developer based in the Czech Republic, who is the data controller for the purposes of the EU General Data Protection Regulation. For anything in this policy you can write to hello@jakubsuva.com.

The short version

We do not receive anything you put in the app. There is no server of ours for it to go to.
There is no account or sign-in, and no subscription or in-app purchase.
There is no advertising, no analytics, no crash-reporting service and no third-party SDK in the app.
Nothing is used to track you across other companies' apps or websites.
On your own, your decks are on your phone and in your private iCloud. Once you pair, the shared decks are in iCloud too, and everyone on the pair can see and change them.

What the app stores

About you: the name, emoji and colour you choose in the app.
Your decks: which of do., eat., talk. and psst. are on, and the cards in them: the text, an optional note such as an address, the out or home tag in eat., and who added it.
What you play: the card each of you has drawn and is deciding about, and every card that was sent and done, with when and by whom. Skipping a card leaves no record.
An iCloud identifier: an anonymous identifier Apple gives the app for your iCloud account, stored with your name on the table. It is not your Apple ID or email address.
On this phone only: which person on the table is you, whether you have sent an invite, and each deck's last filter, tag and skip count. These never leave the device.

The decks are kept in the app's own storage on your device and synced through Apple's CloudKit. We never receive a copy.

iCloud

On your own

When your device is signed into iCloud, the app keeps your decks and what you have played in your own private iCloud database, so they reach your other devices signed in with the same Apple ID. This data lives in your iCloud account under Apple's terms and privacy policy and is encrypted by Apple in transit and at rest. We cannot read it or access it; Apple shows developers only anonymous totals, such as how much storage the app uses overall.

Your invite link

To pair, you send a card through the share sheet, to Messages, WhatsApp or wherever you choose. What you send is a picture saying "<your name> picked a card for you" and an iCloud link; it travels through that app under its own privacy terms. Anyone who opens the link can join your table and see and change everything on it, so send it only to the person you mean. The link keeps working until you leave the pair.

When you are paired

The shared table lives in the iCloud of the person who sent the invite; the person who joins reads and writes it there. When an invitation is opened, the app shows the inviter's iCloud name, so you know whose table you are joining. From then on, both of you can see and change everything on the table: names, emoji and colours, the cards, and what has been drawn, sent and done. Turning a deck on or off, psst. included, turns it on or off for both of you.

In psst., the cards your partner adds are not shown to you until one is drawn; you see only that cards are waiting, and how many. To be precise about what this is: it is a rule about what the app displays, not encryption. Every card, and a card someone has drawn but not yet sent, is synced to both phones; the app simply does not show it early.

Notifications

Once you are paired, the app asks for permission to send notifications. When your partner sends you a card, you get a notification with the deck and the card's text; in psst. it says only "psst. card waiting.", never the text. When your partner marks a card you sent as done, the notification says so, without the card's text. Notifications never include anyone's name. They work like this: when something changes on the shared table, Apple's iCloud sends a silent signal to your phone, and the app then shows the notification itself. No server of ours is involved. You can turn notifications off in iOS Settings at any time.

Diagnostics from Apple

If you have chosen in iOS Settings to share analytics with app developers, Apple may give us aggregated usage figures and crash reports for the app through App Store Connect. Apple collects and anonymises these under its own privacy policy; they do not identify you, and we cannot link them to you. You can turn this off at any time in Settings, Privacy & Security, Analytics & Improvements.

Permissions the app does not use

The app does not ask for access to your location, contacts, camera, microphone, photos, health data, tracking (App Tracking Transparency) or Bluetooth.

Adult content

The psst. deck has intimate content. It is off until one of you turns it on, in the intro or in Settings, and when paired that switch applies to both of you. The app is meant for adults and asks for no proof of age. It is not directed at children, and because it collects no personal data from anyone, it collects none from children.

The website

This website (jakubsuva.com/idk/) is a set of plain static pages that describe the app. They run no code in your browser, store nothing in it and have no form or other feature that would keep anything you enter.

The site is served by Cloudflare, which processes technical request data (such as your IP address, browser type and the page requested) in order to deliver the site and protect it from abuse. Where your device has no rounded system font, the page loads the Nunito typeface from Google Fonts, so Google receives your IP address and browser details. We do not use any of this to identify you, we add no analytics of our own, and the site sets no cookies.

If you write to us

The Support link in the app's Settings opens the support page, which gives our address. If you email us, we receive your email address and whatever you write, and use them only to answer you. We keep the conversation for as long as it is useful for helping you, and delete it on request.

Retention and deleting your data

Played cards: Settings, Reset played cards, clears the record of what has been played for both of you and keeps the cards.
Leaving a pair: Settings, Leave pair. You keep, as your own copies on your phone, the cards you wrote that are still in the decks and the cards the two of you already played; the rest of the shared table goes. Because the table is kept in the inviter's iCloud, if you are the one who sent the invite, leaving can end it for your partner as well. The invite link stops working.
Deleting everything: once you are not paired, Settings, Delete all my data, removes your decks, cards and history from this device, and sync removes them from your iCloud as well. The app then starts you on a fresh, empty table.
iCloud: to make sure no copy is left, go to Settings, your name, iCloud, Manage Storage (or Manage Account Storage), idk. u pick., and delete the data. Deleting the app alone removes only what is on the device.

Because we hold no copy of your app data, there is nothing on our side to delete, export or correct. The one exception is an email you send us, which we delete when you ask.

Your rights

Where laws such as the EU/UK GDPR or the California CCPA apply, you have the right to access, correct, delete and port your personal data, and to object to or restrict its processing. Since we do not collect any personal data through the app or the website, the only thing these rights could apply to is an email you have sent us, which we will show you, correct or delete on request. You also have the right to complain to a data protection authority: in the Czech Republic that is the Office for Personal Data Protection (uoou.gov.cz), or the authority where you live.

Security

Your data is protected by the security of iOS and your Apple ID, and shared only through Apple's own iCloud sharing, with whoever joins through your link. We run no database of user data, so there is none to be breached.

Changes to this policy

If this ever changes, for example because a future version of the app sends data anywhere new, this page will be updated first and the date at the top will change. For a material change, the App Store privacy details will be updated as well.

Contact

Questions about privacy: hello@jakubsuva.com. For help using the app, see the support page.